We're here to help you with every stage of your digital marketing challenge
You may not know it yet, but you are already on an important and inevitable journey
You’re going from
The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science.
-Adele Sweetwood, The Analytical Marketer al
End-to-End Coverage of the Digital marketing Process
1 Website Traffic -- the raw material of digital marketing
2 Content Marketing -- turn website visitors into leads
3 Lead Management -- automate your conversion of leads into sales
“Take a risk and keep testing, because what works today won’t work tomorrow,
but what worked yesterday may work again.”
If you are not driving traffic to your website, you are essentially invisible.
Website traffic is the essential raw material of digital marketing.
Without a steady flow of visitors to your site, your lead funnel will eventually run dry -- or will end up costing you a lot more than it should.
We believe that pursuing a creative and aggresive SEO program will give you the strong foundation you need to build a highly productive digital marketing program.
But so often, marketers relegate SEO to the bottom of the to-do list, or bypass it all together.
We can help you:
Understand how SEO works and why you need to stay on top of it
Set achievable goals and success metrics
Identify the best tools to use in achieving your goals
Support your digital marketing in implementing SEO best practices and learning your tools
Get in touch if you would like to discuss your SEO problems or needs.
We all know about CONTENT. After all, "content is king".
We also have heard about "content strategies" and may have actually tried to create one - or more. And if you're like most marketers, you'll have done this by relying on your intuitive working understanding of your customers - your "gut".
The Analytical Marketing approach offers as better way -- data.
A basic Content Strategy should address at least the following three points.
- Who the customer is: their persona and segment, as far as you have defined these parameters
- Their location in the buying journey: are they exploring, sorting, or ready to make a decision?
- Their contact history: how have they interacted with your company in the past? What do they already know? Which touchpoints have they already experienced?
There can be a lot of guesswork in answering these questions. Or you can develop data to help guide your content creation.
Pacific Biomarketing can help you establish a solid data foundation to guide your content marketing.
We live in a very complicated world!
Without the right tools, you are not going to be able to handle it.
Customers expect consistent interaction in near real time across an ever-expanding variety of channels
Customers expect content and interactions that are relevant to their needs -- whenever and
however those needs come to light
Customers expect experiences that are helpful and informative, not pushy and sales-oriented
Customers will make decisions quickly, based not only on product benefits, but also on the
quality of their experience with the vendor
Without the right tools and systems, your chance of fulfilling these -- and many other -- customer expectations is essentially nil.
Pacific Biomarketing can help you define and implement automated contact management systems to nurture, close and retain the valuable leads your SEO and content marketing programs generate.